Tieks: Striking the Balance between Style and Social Impact
Tieks, the renowned shoe brand, has managed to make a significant impact not only in the fashion industry but also
in the realm of social responsibility. Led by CEO Kfir Gavrieli, the brand has
found a way to combine success, style, and social impact in a unique and admirable manner.
From its inception in 2008, Tieks stood out from the crowd by adopting an online-only,
direct-to-consumer business model. This decision allowed the brand to reach
customers directly, bypassing the traditional brick-and-mortar retail model.
Kfir Gavrieli’s foresight in embracing e-commerce as a platform for his shoe company was a
strategic move that set the foundation for Tieks’ success.
What sets Tieks apart from other shoe brands is its unwavering commitment to comfort, fit, and
style. The brand offers a wide range of designs, with over 70 prints and
patterns to choose from. This dedication to variety keeps Tieks fans engaged
and excited, fostering a strong and loyal customer base.
However, Tieks’ impact extends beyond the fashion industry. Kfir Gavrieli has leveraged the
brand’s success to make a difference in the lives of women around the world.
Through the Gavrieli Foundation, Tieks has become the largest lender on the
Kiva micro-lending platform, supporting female entrepreneurs by providing
micro-loans. With a focus on empowering women, the Gavrieli Foundation has
already lent over $10 million to more than 60,000 women.
Furthermore, Tieks has demonstrated its commitment to humanitarian causes during times of
crisis. When conflicts erupted in Ukraine and Israel, Tieks organized
fundraising campaigns to support those affected. The brand’s limited-edition
shoes were auctioned off, resulting in substantial donations. Through these
initiatives, Tieks has shown that it is not only a fashion brand but also a
force for positive change in the world.
In conclusion, Tieks and its CEO Kfir Gavrieli have managed to strike the perfect balance
between style, success, and social impact. By combining innovative business
strategies with a commitment to empowering women and supporting humanitarian
causes, Tieks has set a remarkable example for other brands to follow. As Tieks
continues to grow and evolve, one can expect even greater contributions to the
fashion industry and society as a whole.
See related link for additional information.
Find more information about Gavrieli on https://www.apnnews.com/tieks-founder-kfir-gavrielis-5-keys-to-building-a-successful-direct-to-consumer-brand/
